I’m on the fence with this one. I want it to work, I do. Hopefully, it’ll be far more civilized than the scramble for $16 big screens or whatever it is Wal-Mart is peddling this year.
In the constant battle with Amazon, this is Barnes & Noble’s plan of attack: offering up something you can’t download on your eReader.
It’s also about getting bodies in the store. Brick & mortar, people. We have to preserve it.
It’ll be interesting to see the results. I’m even tempted to get my hands on some of the books, but, as someone who detests Black Friday, not tempted enough. I can feel a panic attack coming on just thinking about it.
What about you? Will you be trying to get your hands on a signed copy of any of your current, favorite reads?
Update: I never could find any info on whether or not this had an impact. I was hoping to get a sense of how much business they did. If you know, please share!