Barnes & Noble’s Black Friday Game Plan

I’m on the fence with this one. I want it to work, I do. Hopefully, it’ll be far more civilized than the scramble for $16 big screens or whatever it is Wal-Mart is peddling this year.

“Authors Sign Up to Raise Barnes & Noble’s Black Friday Sales”

In the constant battle with Amazon, this is Barnes & Noble’s plan of attack: offering up something you can’t download on your eReader.

It’s also about getting bodies in the store. Brick & mortar, people. We have to preserve it.

It’ll be interesting to see the results. I’m even tempted to get my hands on some of the books, but, as someone who detests Black Friday, not tempted enough. I can feel a panic attack coming on just thinking about it.

What about you? Will you be trying to get your hands on a signed copy of any of your current, favorite reads?

Update: I never could find any info on whether or not this had an impact. I was hoping to get a sense of how much business they did. If you know, please share!


4 responses to “Barnes & Noble’s Black Friday Game Plan

  1. I’m with you! I am contemplating hitting my B&N for Black Friday as well. I never, ever shop on the horrid “Black Friday”, but B&N sent me an email that there are signed books for sale at each store on that day I love to hate. And it’s books, and I have to have a daughter very early to her high school to go with our football team to Ford Field in Detroit for the state playoffs. So, if I am out and about anyhow, I am thinking a stop at Biggby coffee, and off to B&N 🙂 Best of luck to you, if you decide to venture out! I hope you let us know what you get!

  2. This is a cool thing, but not really enticing to me. I have an indie store that hosts author events year round and has signed copies all the time. AND by buying just one book you can get several more signed if you attend an event. I think my indie has a better deal.

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